still playing with word mark possibilities.

some designs i chose to further develop
a few word mark ideas as well

I decided to chose the name "Shorty Sports" for my company. It plays
on today's slang and connects with younger "hip" females.

The design brief for my women's sporting goods company

I feel as though bowling is heavily targeted at men. Many companies
make women's shoes, balls, and bags however i get the feeling it is
more of an after thought and much more time could be put into
targeting the women consumers. Not only would a female bowling
equipment company be more socially just, it would tap into a
potentially large market. My company would be fun, feminine, and
fashionable. It would also be reasonably affordable. The goal is to
appeal to a wider audience of women. It would be fashionable and not
embarrassing for a woman to wear or use. Bowling isn't all about
strength and being able to throw hard. To do well, it requires form
and accuracy. Any women could be just as good as any man. My company
will make affordable equipment to encourage women to become more
involved in the sport. My company logo, text, and packaging will be
softer, more feminine and welcoming. The apparel, balls, and bags will
stay in touch with current fashions and designs.